Architecture

Your web site’s information architecture will significantly influence its search engine visibility. Ranking highly for relevant keywords often starts with the correct set up of site navigation, directory and subdirectory structure, file names, URL structure, and the cross-linking strategy used. Getting this architecture correct reduces keyword dilution, and improves keyword ranking for multiple keywords phrases.

Design

Designing a great content-rich web site takes planning. At Virvo, we use online architectural design principles, to combine intuitive navigation with content delivery, and to satisfy the visitor’s needs – all while presenting the information in an aesthetically pleasing way. Good website design is more than just pretty picture – a properly designed website will increase conversions.

Content

Quality content is the cornerstone of an effective SEO strategy. The creation and structure of this content involves more than just good copywriting – it requires techniques used to engage users, and promote the products and services of your company. Virvo helps structure the content into key topics, providing more meaning and better backlink relevance for your website.

Building Traffic

Search engine optimization is a long term and ongoing process. Dividends from SEO efforts often take months or years to come to fruition. In the short term, there are other methods of marketing which will drive traffic – and more importantly, customers – to your website. At Virvo, we will develop an SEO strategy which caters for both short term and long term traffic building and marketing strategies.

Analytics / Conversion / Usability

Measuring different aspects of your website’s users is an important step in improving your SEO strategy. We can help to ensure the correct metrics are recorded, help you interpret the online data, and take actionable steps to improve your online marketing efforts. This data interpretation, in combination with attention to usability issues (i.e. the repair of aspects of your website which may not be very user friendly), leads to greater conversions and an increase in sales.

Ongoing Iterative Improvements, Research, and Updating

Your Search Engine Optimization Strategy is not a function – it is an ongoing process. Search engines such as Google continually change their ranking algorithm to improve search results. This means that the most effective SEO practices must evolve over time to adhere to these adjustments. At Virvo, we have staff dedicated to research and development of the latest SEO evolutions and industry best practices – making sure your business has the most important SEO information available at all times.

If you would like more information about the information about how we can help your business develop and effective Search Engine Optimization Strategy, call us today on 0203 286 8478 or simply contact us.

Does your website captivate your audience and deliver your message in a user friendly manner?

First impressions count – it only takes seconds for your website visitors to decide if they want to remain on your website or leave. During this short time, you must both impress your customer with a great design, and inform them of what products or services you offer which meets their needs.

The difference between making your website asthetically pleasing and communicating your message – or not – is converting more visitors into customers.

Virvo is an experienced and well established website design company specializing in web design and ecommerce development. We have researched, created and launched numerous successful websites over the last decade, for different businesses in various industries. We know what works, and what doesn’t. With this knowledge, you can be confident that our team can design and develop your project effectively and on budget.

Find out how we can design your website to improve sales or get in touch with us for more information about our website design services.

The main focus of any Search Engine Optimization company is to research and develop strategies which will yield the best results in placing websites higher up in search engine result pages. This is not an easy feat, and requires constant research and knowledge enhancement – Search Engines such as Google are constantly updating their ranking algorithm, making SEO an ever changing science.

At Virvo, we have staff dedicated to SEO research, and the formation of highly targeted, SEO campaigns and strategies.

If you would like to know how Virvo can help increase your conversions through SEO, call us today on 0203 286 8478.