Ecommerce Consulting

Is your website giving you all the sales it has the potential to? Could you improve your checkout process or increase site conversion?

Poorly designed websites cost your company every day. Studies have revealed that online retailers often neglect customer experience and strictly focus on conversions. We’ve found that nearly all ecommerce web sites have significant room for improvement. Some Virvo clients have seen e-commerce sales increase by as much as 700%! Every company we work with, we try to increase this number – we are confident we can improve ecommerce sales for your company.

At Virvo, one of our business goals is to help other businesses and organizations create and grow successful ecommmerce web sites. Much of our work comes through consulting with customers on how to continue to increase the effectiveness of their online ecommerce or business site.

How does it work?

Improving your ecommerce website can be broken down into a few key stages:

• 1Setting the goals for your site.
• 2Design changes and strategies to better meet those goals.
• 3Implement the changes.
• 4Measure the effect of the changes.
• 5Evaluate effect of changes on goals and re-adjust if needed.
• 6Design changes to better meet those goals.

Increasing the effectiveness of your ecommerce site involves many factors, but usually starts with an in depth analysis of your site. We will look at your online advertising expenditure and its ROI, benchmarking the search engine ranking of the site, and using log data or third party site monitoring tools to analyse all key pages. This analysis will help identify any flaws in checkout design, navigation or usability issues, as well as highlight pages or site design which is having a negative impact on customer satisfaction.

Once the analysis is complete, the report will give detailed information about your SEO, and will often help refine the site goals and strategy moving forward.