Search Engine Optimization Strategy

An effective SEO strategy involves a complete analysis of your website. When Virvo works with you to achieve a better search engine rankings, the first step we take is to study various aspects of your website in detail, to allow for a full assessment of its current state of search engine friendliness. Once this study is complete, any weaknesses can be identified and addressed, to improve search engine placement and general accessibility. The key areas of your website which will be analysed are…

Architecture

Your web site’s information architecture will significantly influence its search engine visibility. Ranking highly for relevant keywords often starts with the correct set up of site navigation, directory and subdirectory structure, file names, URL structure, and the cross-linking strategy used. Getting this architecture correct reduces keyword dilution, and improves keyword ranking for multiple keywords phrases.

Design

Designing a great content-rich web site takes planning. At Virvo, we use online architectural design principles, to combine intuitive navigation with content delivery, and to satisfy the visitor’s needs – all while presenting the information in an aesthetically pleasing way. Good website design is more than just pretty picture – a properly designed website will increase conversions.

Content

Quality content is the cornerstone of an effective SEO strategy. The creation and structure of this content involves more than just good copywriting – it requires techniques used to engage users, and promote the products and services of your company. Virvo helps structure the content into key topics, providing more meaning and better backlink relevance for your website.

Building Traffic

Search engine optimization is a long term and ongoing process. Dividends from SEO efforts often take months or years to come to fruition. In the short term, there are other methods of marketing which will drive traffic – and more importantly, customers – to your website. At Virvo, we will develop an SEO strategy which caters for both short term and long term traffic building and marketing strategies.

Analytics / Conversion / Usability

Measuring different aspects of your website’s users is an important step in improving your SEO strategy. We can help to ensure the correct metrics are recorded, help you interpret the online data, and take actionable steps to improve your online marketing efforts. This data interpretation, in combination with attention to usability issues (i.e. the repair of aspects of your website which may not be very user friendly), leads to greater conversions and an increase in sales.

Ongoing Iterative Improvements, Research, and Updating

Your Search Engine Optimization Strategy is not a function – it is an ongoing process. Search engines such as Google continually change their ranking algorithm to improve search results. This means that the most effective SEO practices must evolve over time to adhere to these adjustments. At Virvo, we have staff dedicated to research and development of the latest SEO evolutions and industry best practices – making sure your business has the most important SEO information available at all times.

If you would like more information about the information about how we can help your business develop and effective Search Engine Optimization Strategy, call us today on 0203 286 8478 or simply contact us.